Concord, California – The Board of Visit Concord will donate $1,000 in needed food items each month over the next three months to the Monument Crisis Center, supporting the Center’s Holiday Food Box program for community member most in need.
“The financial losses due to this virus have been catastrophic, leading to extreme levels of unemployment, especially in the hospitality and tourism industry,” said Elaine Schroth, president and CEO of Visit Concord. “We felt it was important to lead by example with this partnership, to help the unemployed and vulnerable population, so that all can have equal quality of life and return quicker to a level of ‘normalcy.'”
The board made its first food donation Tuesday.
“We are grateful that Visit Concord has found a way to assist helping those in need,” said Chris Mellini, a Visit Concord board member and general manager of Crowne Plaza Concord.
Visit Concord will look at continuing the partnership with Monument Crisis Center in early spring during its next round of budgeting.
“We applaud and are grateful for Visit Concord for leading the way in creating the smiles of the holidays in Concord,” said Kirk Smith, chair of Visit Concord and director of marketing and sales at Six Flags Discovery Kingdom.
Smith said he and the entire team at Six Flags Hurricane Harbor in Concord were “happy to spread some holiday spirit and assist those in need during these trying times.”
“Monument Crisis Center is a beloved and committed non-profit organization and resource for families in need in Central and East Contra Costa County,” the Visit Concord board said. “The Center is dedicated to providing nutritious food and other basic needs to help families build a path to stability and security in their community.”